Category Archives: Technology
Colors, Colors, Colors…
Tags: case study, color psychology, color theory, colors, colors in Marketing, Content marketing, infographic, marketing, marketing strategy, results of colors in marketing, sales, target, target audience, visual sense
There are several online marketing options available today that your local businesses can utilize to improve your website traffic, leads, and sales. In the past there was print advertising, TV, and radio. Now, with so many different online-based options available it has left many small business owners confused.
Local search engine optimization is always going to produce results, and with more consumers armed with smartphones these days it has become extremely important that a local business has a strong local search presence. I have put together a 10 local SEO tips to help improve your website ranking in local search results.
1. Build Your Local Listing Pages
There is nothing tricky about this step. You will want to claim your local listings on Google+, Yahoo Local, Bing Local, and other popular business listing directories. After completing your profile you will have to verify you are indeed the owner of the business listing, and each one has a different verification method. Some will just verify your email address and some will send you a pin code in the mail that you will then have to enter in order to complete the verification.
Aside from the “big 3” there are additional local listings that you should make sure to include, such as YP.com, Yelp, foursquare, and industry specific business directories. It is important that you fully complete each profile using accurate and consistent information across all of your local listings.
2. Get Started Blogging
Creating a blog on your website and updating it on a regular basis is a great way to increase your local search visibility. Your blog will allow you to create content that targets local keywords and search terms related to your business.
Blogging provides a great SEO benefit, but it also gives your website visitors information to read every time they visit your website. The longer you can keep them on your site, the better chance you have of converting them into a lead or sale. Make sure to share your blog content on your social media profiles, further expanding your reach. Blogging can really boost your local search reach, so make sure to include it in your marketing effort.
3. Make Sure Your Website is Optimized
Your on-page optimization is very important when it comes to being found in local search. Several businesses can rank on top if they just have solid on-page optimization, so it is very important that you take the time to properly optimize all of your on-page factors before you even begin to think about link building or citation building.
Rather than list all of the on-page factors here, you can read my company’s definitive on-page optimization guide. It includes detailed information on how to properly optimize your website, including an example that you can follow.
4. Ensure That Your Website is Mobile & Tablet Friendly
If your website is not responsive then you are already at a major disadvantage in terms of local search. With so many local searches being performed on mobile and tablet devices it is crucial that your website offers a pleasant experience to those that are visiting it from one of these devices.
When someone visits your website on a mobile device and they have a hard time navigating it what do you think they will do? They will simply leave and find a site that is optimized for their device.
The small investment required to transform your website into a responsive design is well worth it. Mobile traffic continues to increase and there is no sign of it slowing down.
5. Encourage Your Customers to Leave Reviews
Having positive reviews online build trust and credibility, something that future customers actively look for. It is important that you gather local business reviews the right way, and not offer incentives or force reviews. Rather than bribing customers, simply present them with a list of review websites and let them know that you would love to hear their feedback.
There is no need to over think this. You will find that most customers will be more than happy to provide their feedback if they are simply asked. You can create a page on your website that displays all of the review options or you can send out an email to your customers asking for feedback.
6. Keep NAP Information Consistent
When you are creating business listings it is important that you are maintaining consistency when it comes to your NAP (business name, address, and phone number). It should appear on all directory listings exactly as it appears on your website.
For example, if you spell out “Street” on your website then do not abbreviate it as “St” on any of your business citations. Maintaining this consistency will help you to improve your local SEO greatly. It is also a great idea to audit all of your business listings and fix any discrepancies. This is a great way to help clean up your NAP profile and ensure consistency across the board.
7. Pick Smart Social Media Platforms Based on Your Customers
Social media is a mandatory part of your local search marketing effort, but it is counter productive to attempt to be active on every social media platform. You want to identify the outlets that your target audience is active on.
For example, a craft store would want to be active on Pinterest, but a local accountant would not benefit by being active on that social media platform. Once you have identified the proper social media platforms to be active on you will need to create a publication schedule. You will want to share your blog posts on social media, but you will also want to engage with your audience a few times daily.
8. Use Visual Content
Consumers respond much better to visual content, so use videos, infographics, and images as much as possible in your website content. This helps your visitors stay on your website longer, increasing the chance of them turning into a lead or sale.
Compelling content that is packed with useful images or an infographic also helps your website attract inbound links from other websites that link to your content. High quality authority websites aren’t going to link to thin content that provides little to no value. Focus on improving the user experience and you will earn more links, helping your local SEO effort.
9. User Experience is Key
Fancy graphics, animation, and outrageous features are not going to help your website perform well in local search. You need to focus on user experience first, making sure that everyone who lands on your website can easily navigate and locate your content and calls-to-action. Top rankings and all of the traffic in the world won’t do your business any good if your visitors leave right away out of frustration.
A clean design and simple navigation is key. The goal of every website is to create an action. This could be a physical location visit, a phone call, a contact or form request being filled out, or a purchase being made directly on the website. Make it as simple as possible for your visitors to complete your desired actions.
10. Constantly Test & Optimize
The previous nine tips that we have just discussed need to be constantly addressed. To dominate your local market you need to always be one step ahead of the competition. There is always room for improvement, so don’t be afraid to test and make changes. You would be surprised at how the smallest change can often result in the biggest change.
Tags: Build Your Local Listing Pages, Constantly Test & Optimize, Improve Your Local SEO, SEO Tips, Steps to Improve Your Local SEO, Test & Optimize, tips for Mobile & Tablet Friendly websites, Tips to Improve Your Local SEO, User Experience is Key, Visual Content, Visual Content uses, website optimization
Nowadays illegal downloading keeps increasing. More people don’t know when they’re in danger of illegal downloading. People download the latest movies & TV shows illegally and talk about it like its nothing. If you are illegally downloading or uploading you are not helping the economy. You are harming the very industries that you are looking to for entertainment. You’re putting yourself in harms way.
Stop downloading illegally and keep reading this infographic.
The social media network that was never meant to be a social network, Twitter, celebrated its eighth birthday in March, 2014.
Twitter has become the fastest way to break news. We are seeing more television programs display their Twitter handles and relative hashtags. The power of Twitter was witnessed by millions when Ellen DeGeneres tweeted “the best photo ever” at this years Oscars that has garnered over 3.4 million retweets and counting.
Twitter went public in November 2013. The much ballyhooed IPO was a big hit as TWTR opened at $26.00 and closed at $44.90 in its first day of trading. Today Twitter trades at $44.60 despite a net loss of $34 million in its most recent quarterly report.
While Twitter has become an incredible brand, it must find a way to show profitability in the future. We don’t want the little blue bird to fly away.
Twitter Infographic by DashBurst
15 Fast Twitter Facts
Here are some Twitter facts and figures that are worth a look.
1. A mind blowing 300 billion tweets have been sent since inception
2. Tweets with image links have 5 times the engagement rate
3. Over 20 million fake Twitter users
4. Over 241 million monthly active Twitter users
5. 184 million monthly active users using mobile
6. The cost of a 24 hour promoted trend runs about $200 thousand
7. China is the country with the most users with over 35 million
8. Katy Perry is the queen of Twitter over 51 million followers surpassing Justin
9, Number of employees at Twitter has increased to 2000+
10. 170 minutes – The average time per month spent by users on Twitter
11. 63% of brands have multiple Twitter accounts
12. YouTube is the most followed brand with over 40 million followers
13. Twitter has a market cap of about 27 billion
14. Average number of followers per twitter user is 208
15. Ellen’s photo of Hollywood stars at Oscars with an incredible 3.4 million retweets
1) Polaroid Socialmatic camera:
Originally floated as a concept back in 2012, the Android-based Socialmatic could revive the beloved Polaroid as we know it. An inkless printing system enables users to print stickers of their sepia-tinted images, and customise them using the 4.5 inch touchscreen. Slated for release by the end of 2014, it may be hipster, but it’s also incredibly cool.
2) Goji Smart Lock
The Goji Smart Lock bypasses the need for keys, allowing you to gain access to your home with the simple tap of a smartphone or electronic fob. And no more worrying about whether you remembered to lock the door or not – it sends you a text when the locks are activated.
3) HABU app
Mood-based playlist HABU aims to build the perfect playlist in one tap, as users create mood-based lists ranging from dark to calm, positive and energetic.
4) June bracelet
Netamo’s June bracelet monitors its wearer’s exposure to the sun using its facent sensor as well as advising on the kind of suncream to apply. A potential god send
5) LaCie Sphere hard drive
This external hard drive may not be cheap at $490 for 1TB of memory, but it sure is beautiful.
6) LEO the Maker Prince children’s book
This incredible children’s book encourages youngsters to explore their creativity through 3D printing by following the adventures of LEO the robot printer, who creates plastic models of the pictures his friend Clara draws. Even better, design files of all the characters and objects are available to be downloaded.
7) Panomo panoramic camera
Throw the Panomo camera ball into the air to take incredible 360 degree photographs from all angles. Possibly don’t throw it too hard though.
8) Pebble Steel smartwatch
One of the true stars of CES 2014, the Pebble Steel second generation smartwatch has been hailed as one the year’s first exciting releases ahead of its January 28th launch.
9) Kolibree toohbrush
Plugged as the world’s first internet-enabled toothbrush, Kolibree monitors and compares your daily brushing, alongside recommending brushing techniques.
10) Flir One personal thermal imager case
Ever wanted to turn your friends and family into heatmaps? You now can with the Flir One, detecting and displaying live thermal images.
11) LG’s Home Chat
Dying for a beer in the comfort of your own home but can’t remember if there’s any left in the fridge? No worries – use LG Home Chat to text your fridge to check for you. You can also text your washing machine to start a load whilst you’re out and about, or tell your robotic vacuum cleaner to start tidying up. Truly the next generation of home appliances.
12) iGrill2 Bluetooth Smart Meat Thermometer
Monitor the temperature of your food as it cooks from up to 150 feet away, helping you to work out when it’s been perfectly cooked.