Are you looking for ways to optimize your social media strategy in 2014 and beyond. Then, here we go.
In this article, we are going to discuss 20 ways to optimize your social media strategy.
1. Choose the right platform
- As the technology grows, the social media platforms are also growing. There are hundreds of social media platforms. There are many options beyond Facebook, Google, Twitter, Linkedin, Pinterest, Instagram and YouTube.
- Take some time to see which platforms are best for your business and start exploring/engaging.
- It doesn’t require any full-time employee to manage. You can spend few minutes and brand.
2. Use analytics
- Similar to the hundreds of social media platforms, there are also hundreds of tools to analyze your social media campaign success and failures.
- Most important thing is, they are free. Make use of them. Also, few provides a third-party analysis.
- Don’t just collect reports; try to read them, translate them, analyze them and turn them into action.
3. Post timely
- Do a research and know the best time to post about your industry and its demographics.
- For many businesses, this is Monday through Friday at around 10am and 4pm. However, this will vary depending on who you’re targeting.
4. Build a relationship
- Social media is a tool for engagement and a platform to reach your target audience, virtually. It’s a two-way street. So, don’t just preach at your audience, but try to engage them.
- Make it interactive, get them involved and always promptly reply to outreach.
5. Use images
- Graphics plays a major role and stays long in mind. People are becoming more attracted to images such as infographics or easily digestible videos.
- Make use of colors, but don’t overdo it.
- If you make a video, don’t forget to make it professional and high quality.
6. Make social media special
- Offer truly desirable things like discounts and giveaways solely to people who follow you on social media. They should be getting something out of being your fan or liking your page.
7. Only bite off as much as you can chew
- Quality plays the role and not quantity. There’s no point in joining every site that pops up; just pick the apt one.
- Choose your best social media matches and give them the attention they deserve.
8. Don’t treat it like a personal site
- Just because you have 1,000 Facebook friends on your personal site and they always like your inspirational posts doesn’t mean you’ll succeed as a business poster. These are two entirely different arenas, so respect the difference.
9. Hire a social media manager
- In an ideal world, you’ll make room in the budget to hire an experienced social media manager full-time.
- They can work magic and in a fraction of the time anyone else can. It’s a real job (and deserves a real salary).
10. Know when to call it quits
- If you’re just not performing well on a particular site no matter who’s to blame, know when to end it.
- Just like any other bad relationship, nobody is benefiting from dragging it out. Fix it or quit it, but make a choice.
11. Build business alliances
- Figure out other businesses that complement yours but aren’t direct competitors and show them some love on social media. You’re all in this together, and you never know when you could use an ally.
12. Don’t entertain the trolls
- Once your social media following gets big enough, you’ll have a few trolls and baiters. Handle them professionally, and know when to publicly respond, when to let it go, and when to delete their comments. Each action has a time and place.
13. Don’t sync your phone
- If you’re still the one overseeing social media for the business, it can easily turn into a 24/7 project. Don’t let it. Don’t sync your business social media sites to your phone, unless it’s a business-only phone that’s turned off at a certain hour. Taking work home with you is never healthy.
14. Don’t use it as a sales platform
- It’s pretty obvious why a business is on social media: To improve sales, whether directly or through building customer relationships (which will hopefully lead to more sales).
- However, this isn’t a direct sales platform so don’t treat it that way. Instead, foster relationships and provide information or entertainment for free.
15. Flesh out your profile
- Fill out every possible corner of your profile, whether it’s the brief requirements of Google+ or the massive ones of MySpace. This is where your business’ personality is developed and it’s important for brand reputation and management.
16. Build social media into your business plan
- Whether you’re a startup or a solid corporation, you should still have a business plan in place for growth. Implement social media into it and set goals for different time periods. This is how you’ll see if social media is worth it for you.
17. Make fans want to see your posts
- This seemingly simple advice is the toughest. What would you want to see as a fan or friend? Find “sticky” posts that have viral potential and people want to share.
18. Make it easy to share
- Along with number 17, make it as easy to share your posts as possible.
- Link them to a landing page on your website, another social media site (Facebook and YouTube play together nicely) or your blog.
- If it’s easy for someone to just click and share, they’re more likely to do so.
19. Strike a personal/professional balance
- You don’t want to get too personal, but you don’t want to seem stiffly professional either.
- This is a precarious balance to strike, but when done well, makes fans think they “know you” in the right way.
- Don’t let emotions get the best of you and save that for your personal site.
20. Grammar matters
- Check, double check, and have someone else check each and every things you put on social media.
- An embarrassing typo can cause a world of hurt and is easily avoidable.