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Social Media 2014 Statistics [Infographic]

social media 2014 stats

How fast Social Media is expanding in 2014? Do you know how many active users Facebook has? How fast Google+ is evolving? How many users have never tweeted after opening their account on Twitter? Do these numbers matter to you?

The below given infographic covers all the latest Social Media facts, figures, numbers and statistics of 2014. Some of the mind-blowing facts are mentioned here:

75% of the engagement on a Facebook post happens in the first 5 hours.
53% of interaction between Google+ user and a brand is positive.
44% of users on Twitter have never sent a tweet!
84% of women and 50% of men stay active on Pinterest.
More than 2 users sign-up for LinkedIn every second.
23% of teens consider Instagram as their favourite social network.
Weekends are the most popular time to share Vines.
Number of snaps sent per day on SnapChat is 400 Million. (Yeah! that’s true)
40% of YouTube traffic comes from mobile.
B2B marketers using blogs generate 67% more leads.

 

social media 2014
Infographic by Digital Insights

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5 Guidelines for Social-Media Posts That Hit the Mark

Business owners know that the Internet is a gold mine of free marketing directly to your target audience. A simple post on Facebook or Twitter can reach millions of people already keyed in to your products and offerings. But just as not all advertising campaigns are created equal, some social media content will get lost in the fray, while other posts will spread virally.

Obviously, entrepreneurs have a high stake in making the most of their time spent online. While you can’t control the masses, and which content will become truly viral is anyone’s guess, there are some concrete things you can do to give your social media posts a better shot at getting noticed.

5 Guidelines for Social-Media Posts That Hit the Mark

Image credit: John C | Flickr

1. Titles are key. In the online world, people spend maybe a grand total of two-to-three seconds evaluating your content to decide whether or not to click. On Twitter, a title is basically all you get.

Frame your content in an interesting way in fewer than 140 characters. Some key words that help content get more clickthroughs are numbers, lists, and phrases like “how to.”

2. Always have a visual. Every post you create does better with a photo, graphic, video, drawing, map, graph or something else visual that represents your idea. Visual posts get significantly higher traffic than those that don’t include a graphic.

Images enable sharing across platforms such as Instagram, Flipboard, Flickr, Pinterest and more. Without a picture, you are effectively limiting your access to social media.

3. Jump on the #hashtag bandwagon. Not all trends are valuable but hashtags have proven their worth the last couple of years. Including hashtags in your posts can increase the number of eyes that see it.

You can’t just slap a pound sign in front of any set of words and expect it to boost your online presence. Spend some time looking through the platform you’re using to discover relevant hashtags that already have a following.

4. Try new things. Social media platforms pop up almost daily. Not all of them take off but each one represents an opportunity to target a new audience. Check into up-and-comers to find out if the users are a good fit for your brand. Before you invest too much time in a new platform, test out postings to see if they generate traffic.

5. Pay attention. Review what you are saying before you hit “post” on any online content. Does it fit with your brand? Does it speak to the audience you are sharing with? Does it link back to your website? Additionally, pay attention to current online trends to see which ones might make sense to integrate into your online postings.

Lastly, look for opportunities to learn more about social media content, such as online webinars and forums.

 
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Posted by on August 22, 2014 in 2014, Social Media

 

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The Best Times to Use Social Platforms [Infographic]

Almost every small business, 81 percent, is on social media, and 94 percent of them use these social platforms for marketing purposes (attracting clients and building a brand), according to research from LinkedIn. As social media usage becomes ubiquitous, the rate will only continue to grow, as more small businesses use Facebook pages and Twitter as their main platforms for communication, even more so than their websites.

The LinkedIn study and SumAll data further find social media’s importance to “hyper growth” companies (those with significant year-over-year growth). Ninety one percent of these firms said social media grew awareness, and nearly three quarters grew their social media budgets in the past year. The small businesses using social platforms must be doing something right.

Once small businesses are on social media they need to then figure out how to leverage each platform to meet their goals. These types of companies don’t have the luxury of spending too much time on any facet of their business. Small businesses want to be sure their content is engaging and impactful, and will have “legs” throughout the network in terms of additional sharing.

What many small business owners and managers overlook is the “when” of social media posting, not just the “what,” “where” and “why.” Having the right content is great, but knowing the time of day when people are most receptive to posts is invaluable for companies that need to run efficient campaigns.

SumAll.com is a startup firm that provides data analytics for companies ranging from small businesses to large enterprise-level players such as Starbucks and Pandora. The company analyzed large amounts of customer data to determine the most opportune times to send out posts to various platforms, including Twitter, Facebook, Tumblr, Instagram, Pinterest and Google. The “best time” metric was calculated for each social media platform by measuring the responses on hundreds of millions of different posts, representing companies in various industry verticals. The measured “responses” were likes, comments, reposts and other similar activities that represent a specific action taken by the recipient.

The SumAll.com research found the platform-specific times illustrated in the below infographic were generally optimal for sending posts. Some thoughts on the likely reasons for the popularity of the specific timeframes will follow.

Post Smarter: The Best Times to Use Social Platforms (Infographic)

Twitter: People have a chance to share their own thoughts or retweet in the afternoon.

Facebook: The work day is slowing down and people have more time to do a Facebook check.

Tumblr: Reading micro-blogs on Tumblr takes more time and thought than other platforms, so non-work hours are often ideal.

Pinterest: Weekends are best, as the craft and collection emphasis of Pinterest lends itself to weekend projects.

A common trend with the optimal times is you want to catch people during their downtime. You might need to get them early in the morning during their commute or “settling in” time at work, during lunch or in the evenings.

Small businesses should try to follow these times but also need to understand the timing may be different for their specific customer base or industry. If they are trying to reach college students, the normal 9 to 5 workday doesn’t apply. Experimentation is still recommended, and small businesses can use various tools to automate the sending of posts and tweets at various times throughout the day and over the weekend.

 
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Posted by on August 21, 2014 in 2014, Social Media

 

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Does Your Facebook Efforts are Paying Off?

Have you invested in Facebook for your business? Does your efforts are paying off? Keep reading to know how to measure the results.

Measuring the total return on investment of a business’ Facebook efforts is tricky, if not nearly impossible. There are lots of variables to consider, many of which businesses can’t really track.

How can a business optimize tracking and quickly discover which efforts are paying off the most? The answer is to use each month as an opportunity to test a new Facebook tactic! Tactics could be hosting a sweepstakes or a giveaway, or hosting a campaign focused on building an email list.

By testing and tracking the performance of different types of promotional tactics, a business is able to pinpoint its most valuable Facebook efforts.

Here are four things you can do to measure the results of your Facebook efforts.

1. Prepare an Excel Sheet

Before you test your first Facebook tactic, create either an Excel sheet or Google Spreadsheet and record the following:

  • Date
  • Total number of page Likes
  • Average number of Timeline visits (find this metric in the Visits tab of Insights)
  • Average number of organic Likes (find this metric in the Likes tab of Insights)
  • Average number of unlikes (find this metric in the Likes tab of Insights)
  • Average number of paid Likes (find this metric in the Likes tab of Insights)

By taking note of these six metrics, you’ll have a good idea later of how your Facebook tactics affect your brand’s average Timeline performance.

2. Set Up Your Tracking Links

Facebook Insights provides you with a lot of vanity metrics — i.e., Likes, Shares, and “People engaged.” To discover deeper, more valuable metrics, you’ll need to use some tools. Here are a few that my team have found useful:

  • Facebook Conversion Pixels: If you’re using Facebook ads to promote your tactics, create a conversion pixel within Facebook’s Ads Manager or Power Editor. Doing this will allow you to measure the return on investment of your ads.
  • Urchin Tracking Module (UTM) Parameters in Google Analytics: To identify which of your marketing efforts are most effective at promoting your Facebook tactics, use UTM parameters. These parameters are custom tags added to the end of a URL — this creates a unique URL for you to share. When you promote your Facebook tactic (contest, promotion, etc.) using a Facebook post, tweet and/or email blast, use a unique URL for each effort. In Google Analytics you will then be able to identify which types of posts and/or promotional content are best at driving traffic (clicks) to the Facebook promotion you’re testing.
  • Improvely: I like to describe Improvely as an easier-to-use, more comprehensive Google Analytics. With Improvely, it’s simple to create unique tracking links and trace where the revenue and conversions of your Facebook tactics are coming from.

3. Record The Results of Your Promotion

After each of your month-long Facebook efforts is complete, revisit the excel sheet or Google document you created. Add the following columns to it and then record the month’s results:

  • Total number of entries and/or leads gathered
  • Total cost of promotion (Include Facebook ad spend, cost of prize, and other costs related to building and/or promoting your promotion)
  • Total number of sales/conversions
  • Sales/conversion value, i.e., your monetary gains
  • Type and amount of user generated content collected
  • Other notes/comments about promotion

Note: Fill column with N/A if issue doesn’t apply to your promotion.

4. Evaluate and Test, Test, Test. Then Test Again!

Once you’ve recorded the results of your first few Facebook tactics, reflect on what’s working and what’s not. Keep in mind, the same formula for success is not going to be the same for every business so it’s important to keep testing and learning.

Not sure what types of Facebook tactics to test? Here are some ideas:

  • Host a photo-vote contest
  • Offer an exclusive coupon or discount code to fans
  • Share a free downloadable resource with fans after they opt-in to your email list
  • Give users the chance to win a prize from your brand when they complete a survey

Yes, it’s impossible to track one-hundred percent of the ROI of a brand’s Facebook efforts. But does that mean a brand should be discouraged from using Facebook? Absolutely not. By committing to tracking and testing different Facebook tactics on a consistent basis you can gain a clearer understanding of how your Facebook efforts are paying off.

 

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