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Social Media 2014 Statistics [Infographic]

social media 2014 stats

How fast Social Media is expanding in 2014? Do you know how many active users Facebook has? How fast Google+ is evolving? How many users have never tweeted after opening their account on Twitter? Do these numbers matter to you?

The below given infographic covers all the latest Social Media facts, figures, numbers and statistics of 2014. Some of the mind-blowing facts are mentioned here:

75% of the engagement on a Facebook post happens in the first 5 hours.
53% of interaction between Google+ user and a brand is positive.
44% of users on Twitter have never sent a tweet!
84% of women and 50% of men stay active on Pinterest.
More than 2 users sign-up for LinkedIn every second.
23% of teens consider Instagram as their favourite social network.
Weekends are the most popular time to share Vines.
Number of snaps sent per day on SnapChat is 400 Million. (Yeah! that’s true)
40% of YouTube traffic comes from mobile.
B2B marketers using blogs generate 67% more leads.

 

social media 2014
Infographic by Digital Insights

 

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The Best Times to Use Social Platforms [Infographic]

Almost every small business, 81 percent, is on social media, and 94 percent of them use these social platforms for marketing purposes (attracting clients and building a brand), according to research from LinkedIn. As social media usage becomes ubiquitous, the rate will only continue to grow, as more small businesses use Facebook pages and Twitter as their main platforms for communication, even more so than their websites.

The LinkedIn study and SumAll data further find social media’s importance to “hyper growth” companies (those with significant year-over-year growth). Ninety one percent of these firms said social media grew awareness, and nearly three quarters grew their social media budgets in the past year. The small businesses using social platforms must be doing something right.

Once small businesses are on social media they need to then figure out how to leverage each platform to meet their goals. These types of companies don’t have the luxury of spending too much time on any facet of their business. Small businesses want to be sure their content is engaging and impactful, and will have “legs” throughout the network in terms of additional sharing.

What many small business owners and managers overlook is the “when” of social media posting, not just the “what,” “where” and “why.” Having the right content is great, but knowing the time of day when people are most receptive to posts is invaluable for companies that need to run efficient campaigns.

SumAll.com is a startup firm that provides data analytics for companies ranging from small businesses to large enterprise-level players such as Starbucks and Pandora. The company analyzed large amounts of customer data to determine the most opportune times to send out posts to various platforms, including Twitter, Facebook, Tumblr, Instagram, Pinterest and Google. The “best time” metric was calculated for each social media platform by measuring the responses on hundreds of millions of different posts, representing companies in various industry verticals. The measured “responses” were likes, comments, reposts and other similar activities that represent a specific action taken by the recipient.

The SumAll.com research found the platform-specific times illustrated in the below infographic were generally optimal for sending posts. Some thoughts on the likely reasons for the popularity of the specific timeframes will follow.

Post Smarter: The Best Times to Use Social Platforms (Infographic)

Twitter: People have a chance to share their own thoughts or retweet in the afternoon.

Facebook: The work day is slowing down and people have more time to do a Facebook check.

Tumblr: Reading micro-blogs on Tumblr takes more time and thought than other platforms, so non-work hours are often ideal.

Pinterest: Weekends are best, as the craft and collection emphasis of Pinterest lends itself to weekend projects.

A common trend with the optimal times is you want to catch people during their downtime. You might need to get them early in the morning during their commute or “settling in” time at work, during lunch or in the evenings.

Small businesses should try to follow these times but also need to understand the timing may be different for their specific customer base or industry. If they are trying to reach college students, the normal 9 to 5 workday doesn’t apply. Experimentation is still recommended, and small businesses can use various tools to automate the sending of posts and tweets at various times throughout the day and over the weekend.

 
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Posted by on August 21, 2014 in 2014, Social Media

 

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The Latest LinkedIn Features You Should Start Using Today

The folks at LinkedIn are busy. They are rolling out refinements and new features at an unprecedented rate. Staying on top of these opportunities is the key to staying on top of your online personal branding. If you want your profile to stand out, start using my five favorite LinkedIn upgrades.

1. Background. It’s already available to premium members, and now LinkedIn is in the process of rolling out the feature to all members. By uploading a custom background for the header of your profile, you can vividly communicate the essence of your personal brand. If you don’t have a Premium account, sign up here to get access to this new feature.

To construct your custom background, you can work with your designer to create a 1400×425 pixel jpg, or you can do it yourself. If you go the DIY route, tools like PicMonkey make it extremely easy. Create your image now so when this feature becomes available to you, you will be ready to upload it. Make sure to use a high-quality pic that reinforces your brand message. Here are LinkedIn’s instructions for adding your background image to your profile:

Move your cursor over Profile at the top of your homepage and select Edit Profile. Click Edit Background, which appears above the top section of your profile. Then, select a background image or click Upload to use a photo of your own (jpg, gif or PNG with a maximum file size of 4MB) and click save.

Businessman Linkedin

2. Who has viewed your profile. This is one of the most enhanced features of LinkedIn because you can now get valuable demographic data about the people who are checking you out. You can discover which  keywords searchers used to find you, how they found you, where they come from, their job title, industry and the company they work for. You can also see the number of viewers by date. This will help you measure the impact of your communications. LinkedIn also shows you a subset of the profiles of those who came to view your profile. If you have a Premium account, they give you the complete list of viewers (omitting those who have their privacy set to anonymous).

3. Profile Rank. LinkedIn now shows you how you rank among your connections based on the total number of profile views. It shows you rank among “professionals like you,” people in your company” and “your 1st-level connections.” This can help you understand who in your network is generating the most interest, and it will give you a feel for how you measure up against your network connections who are your peers or competitors. It also gives you an excuse to reach out to those in your network by congratulating them on their rank. If you are looking to make LinkedIn an important part of your personal branding communications plan (and you should!), you can use this to measure the impact of your status updates, long-form blog posts (see number 5 below) and posts/comments to groups. One easy way to increase profile views is to add a LinkedIn button to your email signature.Here’s how.

4. LinkedIn Connected app (for iPhone). The new Connected appreduces the work associated with networking and makes it easy to stay in touch with your contacts during those moments that matter to them most: promotions, new jobs, when they appear in the news, work anniversaries and birthdays. LinkedIn says that members who use the app can expect six times more profile views and seven times more endorsements than members who don’t use it. I keep this app open on my phone, and I check it during downtime – usually while I’m in line at the bank or waiting for a subway, or  before they close the door on the plane. Once you get in the habit, it is a great way to nurture your network.

5. LinkedIn Publishing Platform. The opportunity to publish your content on LinkedIn is rolling out to all members. You no longer need to be an official LinkedIn Influencer to make your content visible. Once you have been granted access to this feature, you’ll be able to create and post long-form content (in addition to your brief status updates). All you need to do is click the edit icon in the “share an update” box on your homepage. When you mouse over it, you will see “create a post,” and LinkedIn will guide you from there. Your posts will appear in your profile. High-quality, relevant posts are organically distributed through feedback such as views, likes, comments, and shares. Your post may even make it into LinkedIn Pulse, which uses an algorithm that matches the right content with the right professional. You can view stats related to all of your posts to determine their relative popularity.

Take advantage of these powerful personal branding features from LinkedIn. They’ll help you can stand out and move up!

Source: http://goo.gl/tyMytw

 
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Posted by on August 9, 2014 in Social Media, Technology

 

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