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Think Like A Startup: Five Ways To Boost Your SEO Strategy

A new startup is born every day.

In garages, dorm rooms, and basements all around the world, people are bringing their business ideas to life. But this surge of entrepreneurial energy isn’t limited to actual startups. Big brands like Coca-Cola and Red Bull are adopting lean and agile methods to mimic the flexibility and rapid innovation of Silicon Valley’s hottest up-and-comers.

While it may not be practical to adjust every aspect of your company to be more like a startup, adjusting your SEO strategy at the enterprise level to mirror a startup’s methods can help you stay ahead of the game.

Here are a few SEO tips ripped right from the entrepreneur playbook:

1. Remove Bureaucracy

When you have to submit a request and go through multiple layers of approval to make even the smallest change, it squelches productivity. SEO is no different.

Your SEO team should constantly be adding and altering keywords and phrases. If every change has to be approved by the legal team and the board of directors, it destroys efficiency.

Cut the red tape, and place your trust in your SEO team. Make sure they can easily access web files, CSS, and other privileged information.

2. Stop Keyword Stuffing

SEO operates in a pyramid structure, where main terms are targeted on the home page, ancillary terms are placed on secondary pages, and so forth.

For example, if you have 1,500 terms you want to target about smoke detectors, your home page will target “smoke detectors,” and your internal pages will target long-tail keywords.

However, big companies often try to bypass this process by placing all their keywords on the home page. This method can produce quick results, but Google will ultimately penalize them for bad SEO practices. This year, we saw quite a few big brands — including eBay — tumble down search results for trying to game the system.

Cramming in low-quality links with too many anchor texts will yield feeble SEO results. Instead, hire a qualified PR professional to get you on reputable sites like CNN. The organic, healthy links will filter in naturally and boost your SEO without keyword stuffing.

3. Be Relentless About Creating a Great User Experience

Ultimately, startups succeed due to their commitment to producing the best possible user experience. Big brands can harness this mentality simply by striving to build a better site than their competitors. By producing superior content and increasing your website’s load speed, you nurture a positive brand image.

The Internet marketing blog ShoeMoneyonce described this idea as the “screw Google” mentality, which suggests that you manage your website as if Google doesn’t exist. This will keep you focused solely on building a great website that customers will return to again and again.

4. Embrace Social Media

Facebook, Twitter, and Instagram have a larger impact on SEO than you think, and startups know this. The most successful ones know that creating a community around branded content begins a cycle that ultimately elevates a site’s SEO.

When you create attention-grabbing posts and your followers click through, Google notices your site’s traffic spike, and you boost brand awareness.

It may not be a traditional SEO move, but it’s a great one for your site.

5. Don’t Take Shortcuts

Every entrepreneur knows there’s no substitute for hard work and dedication, and that includes a sound SEO strategy.

Back in 2007, SEO “specialists” advised their clients to set SEO bait, which tricked viewers into organically linking to a site. On Myspace, users often took quizzes that produced results in easy-to-copy banner ads. When they embedded them on their Myspace profile, it artificially inflated that site’s visibility. Google eventually caught on, and sites were penalized.

There aren’t any shortcuts to good SEO. It all comes down to great content, an engaged audience, and a solid SEO team that gets your customers the information they’re looking for every time.

While the Internet landscape is constantly evolving, SEO has remained a valuable marketing tool for businesses of all sizes. If there’s one method your company can steal from startups, it’s this: Get to work.

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23 Marvellous Twitter Best Practices [Infographic]

Twitter is rolling out a change to its layout. The infographic helps to excel in twitter with the latest best practices including the all-new cover and profile photo dimensions!  The courtesy of this marvelously designed infographic from Passion Digital, which presents 23 best practices for Twitter users in 2014. Hope these practices will help the twitter users.

23 (Rather Marvellous) Twitter Best Practices [INFOGRAPHIC]

 

 

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15 Twitter Facts & Figures [Infographic]

The social media network that was never meant to be a social network, Twitter, celebrated its eighth birthday in March, 2014.

Twitter has become the fastest way to break news. We are seeing more television programs display their Twitter handles and relative hashtags. The power of Twitter was witnessed by millions when Ellen DeGeneres tweeted “the best photo ever” at this years Oscars that has garnered over 3.4 million retweets and counting.

Twitter went public in November 2013. The much ballyhooed IPO was a big hit as TWTR opened at $26.00 and closed at $44.90 in its first day of trading. Today Twitter trades at $44.60 despite a net loss of $34 million in its most recent quarterly report.

While Twitter has become an incredible brand, it must find a way to show profitability in the future. We don’t want the little blue bird to fly away.

Twitter Facts and Figures 2014

Twitter Infographic by DashBurst

15 Fast Twitter Facts

Here are some Twitter facts and figures that are worth a look.

1. A mind blowing 300 billion tweets have been sent since inception

2. Tweets with image links have 5 times the engagement rate

3. Over 20 million fake Twitter users

4. Over 241 million monthly active Twitter users

5. 184 million monthly active users using mobile

6. The cost of a 24 hour promoted trend runs about $200 thousand

7. China is the country with the most users with over 35 million

8. Katy Perry is the queen of Twitter over 51 million followers surpassing Justin

9, Number of employees at Twitter has increased to 2000+

10. 170 minutes – The average time per month spent by users on Twitter

11. 63% of brands have multiple Twitter accounts

12. YouTube is the most followed brand with over 40 million followers

13. Twitter has a market cap of about 27 billion

14. Average number of followers per twitter user is 208

15. Ellen’s photo of Hollywood stars at Oscars with an incredible 3.4 million retweets

 
 

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35 Must-Have Content Marketing Tools [Infographic]

35 Must-Have Content Marketing Tools [INFOGRAPHIC]

 

Social media and content marketing have always made great bedfellows – 71 percent of firms use social as part of their content marketing arsenal, and 53 percent view is as the most effective for their business.

 

Here’s a list of 35 tools across five categories of the content marketing landscape, courtesy of ClickZ.

35 Must-Have Content Marketing Tools [INFOGRAPHIC]

 

 

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8 Tweets That Generate Engagement [Infographic]

 

How to you get more engagement on Twitter?

 

Start by sharing better content – make sure you credit the author and use an appropriate hashtag. Offer help or solutions to problems, and ask questions of your followers.

 

Share tips and advice, and people love to hear about the latest facts and statistics. Don’t be afraid to endorse others, and everybody can use a little inspiration.

 

 

8 Tweets That Generate Engagement [INFOGRAPHIC]

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

This visual from The Media Octopus proposes 8 tweet structures to generate engagement. Hope this will be helpful. Please share your thoughts.

 

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Social Media 2014 Statistics [Infographic]

social media 2014 stats

How fast Social Media is expanding in 2014? Do you know how many active users Facebook has? How fast Google+ is evolving? How many users have never tweeted after opening their account on Twitter? Do these numbers matter to you?

The below given infographic covers all the latest Social Media facts, figures, numbers and statistics of 2014. Some of the mind-blowing facts are mentioned here:

75% of the engagement on a Facebook post happens in the first 5 hours.
53% of interaction between Google+ user and a brand is positive.
44% of users on Twitter have never sent a tweet!
84% of women and 50% of men stay active on Pinterest.
More than 2 users sign-up for LinkedIn every second.
23% of teens consider Instagram as their favourite social network.
Weekends are the most popular time to share Vines.
Number of snaps sent per day on SnapChat is 400 Million. (Yeah! that’s true)
40% of YouTube traffic comes from mobile.
B2B marketers using blogs generate 67% more leads.

 

social media 2014
Infographic by Digital Insights

 

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Countries Who Block Social Media [Infographic]

Did you know that both Twitter and Facebook are banned in North Korea, Iran and China?

Facebook’s also vetoed in Vietnam, while YouTube is tolerated there but banned everywhere else on this list, plus in Pakistan and Turkey, too.

Check the visual below for more detail, courtesy of WhoIsHostingThis.com.

North Korea, Iran, China, Pakistan, Turkey - Countries Who Block Social Media [INFOGRAPHIC]

 
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Posted by on August 24, 2014 in 2014, Social Media

 

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