RSS

Tag Archives: twitter

23 Marvellous Twitter Best Practices [Infographic]

Twitter is rolling out a change to its layout. The infographic helps to excel in twitter with the latest best practices including the all-new cover and profile photo dimensions!  The courtesy of this marvelously designed infographic from Passion Digital, which presents 23 best practices for Twitter users in 2014. Hope these practices will help the twitter users.

23 (Rather Marvellous) Twitter Best Practices [INFOGRAPHIC]

 

 

Tags: , , , ,

15 Twitter Facts & Figures [Infographic]

The social media network that was never meant to be a social network, Twitter, celebrated its eighth birthday in March, 2014.

Twitter has become the fastest way to break news. We are seeing more television programs display their Twitter handles and relative hashtags. The power of Twitter was witnessed by millions when Ellen DeGeneres tweeted “the best photo ever” at this years Oscars that has garnered over 3.4 million retweets and counting.

Twitter went public in November 2013. The much ballyhooed IPO was a big hit as TWTR opened at $26.00 and closed at $44.90 in its first day of trading. Today Twitter trades at $44.60 despite a net loss of $34 million in its most recent quarterly report.

While Twitter has become an incredible brand, it must find a way to show profitability in the future. We don’t want the little blue bird to fly away.

Twitter Facts and Figures 2014

Twitter Infographic by DashBurst

15 Fast Twitter Facts

Here are some Twitter facts and figures that are worth a look.

1. A mind blowing 300 billion tweets have been sent since inception

2. Tweets with image links have 5 times the engagement rate

3. Over 20 million fake Twitter users

4. Over 241 million monthly active Twitter users

5. 184 million monthly active users using mobile

6. The cost of a 24 hour promoted trend runs about $200 thousand

7. China is the country with the most users with over 35 million

8. Katy Perry is the queen of Twitter over 51 million followers surpassing Justin

9, Number of employees at Twitter has increased to 2000+

10. 170 minutes – The average time per month spent by users on Twitter

11. 63% of brands have multiple Twitter accounts

12. YouTube is the most followed brand with over 40 million followers

13. Twitter has a market cap of about 27 billion

14. Average number of followers per twitter user is 208

15. Ellen’s photo of Hollywood stars at Oscars with an incredible 3.4 million retweets

 
 

Tags: ,

8 Tweets That Generate Engagement [Infographic]

 

How to you get more engagement on Twitter?

 

Start by sharing better content – make sure you credit the author and use an appropriate hashtag. Offer help or solutions to problems, and ask questions of your followers.

 

Share tips and advice, and people love to hear about the latest facts and statistics. Don’t be afraid to endorse others, and everybody can use a little inspiration.

 

 

8 Tweets That Generate Engagement [INFOGRAPHIC]

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

This visual from The Media Octopus proposes 8 tweet structures to generate engagement. Hope this will be helpful. Please share your thoughts.

 

Tags: , , , , ,

Social Media 2014 Statistics [Infographic]

social media 2014 stats

How fast Social Media is expanding in 2014? Do you know how many active users Facebook has? How fast Google+ is evolving? How many users have never tweeted after opening their account on Twitter? Do these numbers matter to you?

The below given infographic covers all the latest Social Media facts, figures, numbers and statistics of 2014. Some of the mind-blowing facts are mentioned here:

75% of the engagement on a Facebook post happens in the first 5 hours.
53% of interaction between Google+ user and a brand is positive.
44% of users on Twitter have never sent a tweet!
84% of women and 50% of men stay active on Pinterest.
More than 2 users sign-up for LinkedIn every second.
23% of teens consider Instagram as their favourite social network.
Weekends are the most popular time to share Vines.
Number of snaps sent per day on SnapChat is 400 Million. (Yeah! that’s true)
40% of YouTube traffic comes from mobile.
B2B marketers using blogs generate 67% more leads.

 

social media 2014
Infographic by Digital Insights

 

Tags: , , , ,

5 Guidelines for Social-Media Posts That Hit the Mark

Business owners know that the Internet is a gold mine of free marketing directly to your target audience. A simple post on Facebook or Twitter can reach millions of people already keyed in to your products and offerings. But just as not all advertising campaigns are created equal, some social media content will get lost in the fray, while other posts will spread virally.

Obviously, entrepreneurs have a high stake in making the most of their time spent online. While you can’t control the masses, and which content will become truly viral is anyone’s guess, there are some concrete things you can do to give your social media posts a better shot at getting noticed.

5 Guidelines for Social-Media Posts That Hit the Mark

Image credit: John C | Flickr

1. Titles are key. In the online world, people spend maybe a grand total of two-to-three seconds evaluating your content to decide whether or not to click. On Twitter, a title is basically all you get.

Frame your content in an interesting way in fewer than 140 characters. Some key words that help content get more clickthroughs are numbers, lists, and phrases like “how to.”

2. Always have a visual. Every post you create does better with a photo, graphic, video, drawing, map, graph or something else visual that represents your idea. Visual posts get significantly higher traffic than those that don’t include a graphic.

Images enable sharing across platforms such as Instagram, Flipboard, Flickr, Pinterest and more. Without a picture, you are effectively limiting your access to social media.

3. Jump on the #hashtag bandwagon. Not all trends are valuable but hashtags have proven their worth the last couple of years. Including hashtags in your posts can increase the number of eyes that see it.

You can’t just slap a pound sign in front of any set of words and expect it to boost your online presence. Spend some time looking through the platform you’re using to discover relevant hashtags that already have a following.

4. Try new things. Social media platforms pop up almost daily. Not all of them take off but each one represents an opportunity to target a new audience. Check into up-and-comers to find out if the users are a good fit for your brand. Before you invest too much time in a new platform, test out postings to see if they generate traffic.

5. Pay attention. Review what you are saying before you hit “post” on any online content. Does it fit with your brand? Does it speak to the audience you are sharing with? Does it link back to your website? Additionally, pay attention to current online trends to see which ones might make sense to integrate into your online postings.

Lastly, look for opportunities to learn more about social media content, such as online webinars and forums.

 
Leave a comment

Posted by on August 22, 2014 in 2014, Social Media

 

Tags: , , , ,

The Best Times to Use Social Platforms [Infographic]

Almost every small business, 81 percent, is on social media, and 94 percent of them use these social platforms for marketing purposes (attracting clients and building a brand), according to research from LinkedIn. As social media usage becomes ubiquitous, the rate will only continue to grow, as more small businesses use Facebook pages and Twitter as their main platforms for communication, even more so than their websites.

The LinkedIn study and SumAll data further find social media’s importance to “hyper growth” companies (those with significant year-over-year growth). Ninety one percent of these firms said social media grew awareness, and nearly three quarters grew their social media budgets in the past year. The small businesses using social platforms must be doing something right.

Once small businesses are on social media they need to then figure out how to leverage each platform to meet their goals. These types of companies don’t have the luxury of spending too much time on any facet of their business. Small businesses want to be sure their content is engaging and impactful, and will have “legs” throughout the network in terms of additional sharing.

What many small business owners and managers overlook is the “when” of social media posting, not just the “what,” “where” and “why.” Having the right content is great, but knowing the time of day when people are most receptive to posts is invaluable for companies that need to run efficient campaigns.

SumAll.com is a startup firm that provides data analytics for companies ranging from small businesses to large enterprise-level players such as Starbucks and Pandora. The company analyzed large amounts of customer data to determine the most opportune times to send out posts to various platforms, including Twitter, Facebook, Tumblr, Instagram, Pinterest and Google. The “best time” metric was calculated for each social media platform by measuring the responses on hundreds of millions of different posts, representing companies in various industry verticals. The measured “responses” were likes, comments, reposts and other similar activities that represent a specific action taken by the recipient.

The SumAll.com research found the platform-specific times illustrated in the below infographic were generally optimal for sending posts. Some thoughts on the likely reasons for the popularity of the specific timeframes will follow.

Post Smarter: The Best Times to Use Social Platforms (Infographic)

Twitter: People have a chance to share their own thoughts or retweet in the afternoon.

Facebook: The work day is slowing down and people have more time to do a Facebook check.

Tumblr: Reading micro-blogs on Tumblr takes more time and thought than other platforms, so non-work hours are often ideal.

Pinterest: Weekends are best, as the craft and collection emphasis of Pinterest lends itself to weekend projects.

A common trend with the optimal times is you want to catch people during their downtime. You might need to get them early in the morning during their commute or “settling in” time at work, during lunch or in the evenings.

Small businesses should try to follow these times but also need to understand the timing may be different for their specific customer base or industry. If they are trying to reach college students, the normal 9 to 5 workday doesn’t apply. Experimentation is still recommended, and small businesses can use various tools to automate the sending of posts and tweets at various times throughout the day and over the weekend.

 
Leave a comment

Posted by on August 21, 2014 in 2014, Social Media

 

Tags: , , , , ,